Why Digital Marketing Matters More Than Ever In 2020


As communities around the world cope with COVID-19 ‘s unprecedented effects we face one of the most difficult times in almost a generation. My heart goes out to all those affected by this deadly virus, especially to all those who have lost beloved friends and relatives.

Each day I read inspiring stories about courageous people working diligently in hospitals and developing health care services across this nation and I am humbled by their personal sacrifices and unwavering dedication to saving lives. Such people are the real definition of essential workers, and we all have to thank them for helping us overcome this crisis.

Similarly, our plight has been greatly improved by countless people, farmers, and food service employees in the distribution and delivery business. Not only do they keep food on our tables but they still help and maintain our now struggling economy. Such brave employees and the businesses they serve are on the front lines supplying what they need to thrive to the whole world. 

At the same time, they unwittingly show what is possible with technology, and they wipe out all doubt that the market future is digital. As such, digital marketing has never been more important and necessary for businesses of all sizes to ensure customers can find them online.

Why Digital Marketing is Still a Must

There is a drawback to all that is about to be set out – and that is: if you assume that this coronavirus epidemic has no end in sight and that it will continue indefinitely for years or decades to come, then the concepts outlined in this article are not relevant to your business.

It may sound like a dumb caveat, but the hope is it will trigger a change in perspective.

Every medical professional in the world believes that, inevitably, this virus must run its course. And if this is valid, then we know that this pandemic will finally end.

Restrictions on social distance will ease, shops and stores will slowly reopen, professional sports will return, activities will start filling up the calendar, and life will continue.

Sounds very obvious, isn’t it?

Okay, it is an important topic to consider for company owners, businessmen, and online marketers. Even if the business gets back to normal soon, that means we can’t fall asleep behind the wheel.

It is a brief ordeal – traumatic but provisional. Your customers will eventually need you again and you will have to answer for how you treated the odd time. Have you shut down all contact forms, and vanished into the night? Or have you been purposeful in your correspondence, tactful in your message, and considerate in your execution?

Now is your chance to develop consumer faith and show them you care. Customers know you care for them when they spend money, but they want to know that even though there is no product or service to purchase, you are always there for them.

The aim of marketing is to create brand awareness by communicating with a target audience so that traffic can be procured, leads created and sales made. And while you may not actually aggressively seek traffic, leads, and sales, there’s no excuse to neglect the first half of this responsibility: creating brand recognition by interacting with a target audience.

The right marketing strategy will help balance your approach today so that tomorrow you can re-emerge safer and more competitive.

COVID-19: The Smart Approach to Digital Marketing

Business rules are changing but the game continues to be played. It is up to your brand to accept these rapid modulations and respond in a wise, measured way that shows trust and care in your brand.

With all this in mind, during this unique and time-consuming period, let ‘s discuss some of the top principles and best practices to market your business online:

Study and adjust the timeline

You had a marketing strategy plan and/or a content calendar at the beginning of the year when the business was booming. And while those measures are likely to be very innovative and important to your brand, you need to accept the modern world in which we live. Which means checking the timeline/calendar and making changes when appropriate.

Know the Difference in Tones

Tonality is what it takes. It ‘s important to be serious about brands, but this doesn’t mean that you need to be somber. The intention is not to be humourous, funny, or nonchalant. You may also be optimistic, encouraging, and supportive.

People search for positive news and hope. (In addition, Google’s quest for the keyword “positive news” is at an all-time high.) There are ways to be cheerful and dangerous. You should understand the weight of the situation in which we find ourselves, and yet choose to concentrate on the good things that happen.

You can’t go on pumping out material as nothing happened. You tend to be tone-deaf, at best. At worst, you are disappointing your audience and disrupting it (sending them away permanently).

Be Sensitive

Whether or not you have been personally affected by COVID-19, it’s important to note that we are dealing with a problem that has hundreds of thousands of Americans and their families affected. You’ve got to be sensitive to this.

In both a macro- and micro-scale, sensitivity matters. Or put it another way, pivoting on big strategic priorities and strategies is not enough. You will need to take into account all of the finer information – such as the verbiage you use in your content and copy.

Make the Most of Every Opportunity

No one wanted to make the scene happen. No one cheering on coronavirus and the wreckage it’s left behind in its wake. However, it has delivered a timely wake-up call to business leaders everywhere that we must be prepared to change and adapt as new and unusual circumstances arise. This is part of what living in a digital age entails.

Are you ready to take on the challenge?

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