Top Digital Marketing Tips for Small Business in 2020


Small businesses are now looking for ways to adapt to the COVID-19 shutdowns surrounding every aspect of daily living. We have made a list of top digital marketing tips on better visibility, ROI, and market presence for small businesses during this time of crisis based on a survey of 500 small businesses.

Because of the COVID-19 pandemic, small businesses are looking for the right chances to stay afloat.

With the current situation of lack of physical options and greater dependence on the digital landscape, digital marketing continues to give value to small businesses looking to expand their reach and revenue.

It was reported early in 2020 that this year companies would spend $1.3 trillion on digital marketing. However, the coronavirus impact makes this likely to change because companies are cutting costs.

Small businesses always have the opportunity to figure out what is working with their marketing strategies and channels during this downtime. Even though it is a chaotic and challenging time, taking a hard look at their digital marketing techniques could be a good time for business leaders to take.

We discovered that business owners are invested in using their resources and finding creative solutions for their marketing efforts. 

Use this guide of tips and tricks to learn how your small business can be more efficient with digital marketing. 

Top Digital Marketing Tips for Small Businesses in 2020

1. Optimise your website for mobile

There is no doubt that mobile marketing has become more relevant than ever — with increasing numbers of consumers browsing and shopping using their smartphones or tablets. While investing in mobile-specific marketing may require significant investment, especially if you are starting on digital marketing. So you can take the first step by making sure your website is mobile-optimised for your business.

Fortunately, most website builders, such as Squarespace or Wix, as well as dedicated e-commerce platforms, such as Shopify and BigCommerce, did the hard work for you. These tools typically offer already mobile-friendly themes and templates. So, what you have to do is ensure you use one of such templates and, as you add or change your website, check again to see how things look and how things work on a mobile device.

Apart from that, if you have already paid for a website builder or e-commerce platform, this will be a highly low-cost digital marketing tip! You only need to spend extra money if you want to invest in a paid theme or use other non-included tools.

2. Do Email Marketing Campaigns to Connect With Customers

While some may argue that email marketing is outdated, the majority of small businesses still use email to facilitate their clients’ connexions.

More than half (54%) of small businesses plan to use email marketing as part of their Digital Marketing Strategy in 2020.

80% of business leaders believe that email marketing amplifies customer retention, according to HubSpot. Nearly 60% of its State of Email Marketing survey respondents say marketing emails affect their buying behaviour.

The customisation keeps customers returning.

The real impact of email marketing goes beyond a bogged down inbox. For small Businesses it is a crucial digital marketing tool to expand the reach and influence of their brand.

3. Create a listing on Google My Business

One of the simplest (and most free) digital marketing tips we can share is creating a listing of “Google My Business.” If you are unfamiliar with this listing, search a company by Google (as we did in the example below). As you can see, there is a listing on the right with essential business information, including address, phone number, hours, link to the website, and others.

This listing, called Google My Business listing, is a convenient means of providing essential information about your business to potential or current customers. All you have to do to edit the listing is claim your listing (if one already exists) or create one for your company.

Once you have completed your listing, Google provides you with a lasting digital marketing strategy at work — do not forget. However, if any information about your business changes, you will want to update your listing to reflect those changes.

4. Investing in local marketing

Suppose your business operates in a local market. In that case, you will want to take advantage of the digital marketing strategies that specifically appeal to your audience and relate to them.

You can create a Google My Business listing, also claim/edit your business listing for business locations on other local search directories, such as Yelp or Bing. Similarly, you can consider different strategies for local marketing, such as:

  • Creating ads on Google or social media that target your geographical area.
  • Deliver a direct mail campaign in your local area.
  • Attend or take part in a community event.

Though some of these strategies fall somewhat outside the realm of digital marketing, you can easily tie them in by including your business website and social media handles any materials or information you give out around your local community.

5. Start a blog and combine marketing content into your SEO strategy

Content marketing is just one component of digital marketing as a whole — but if done correctly, it can have a significant impact on your ability to attract customers and drive sales. One of the easiest ways to get involved in content marketing is to create a blog on your company’s website.

You can write and create posts related to your business on your website’s blog section, showing your expertise and providing useful information — both of which will drive people to your website, and help your search rankings.

This is also one of the best free digital marketing tips — because you do not necessarily have to spend money promoting your content. Suppose the content you are developing is good. In that case, it will naturally rank in the search engines — plus, you always have the option of sharing it organically for wider circulation on social media.

6. Find the social media channel which suits your business best

Like content marketing, social media marketing is yet another offshoot of the broader digital marketing realm — and an important one at that. After all, marketing statistics for small businesses show that 74 per cent of consumers rely on social media to guide purchase decisions.

However, social media is complicated, constantly changing and can require much more effort than you might think. Therefore, you might try this low-cost digital marketing tip instead of trying to excel on all social media platforms: determine the social media channel that is best for your business and focus your energy there.

7. Use digital advertising for marketing it to your target audience

While some of the digital marketing tips we have reviewed up to now involve organic SEO and social media strategies, it is essential to remember that those tactics have limitations. Most notably, the competition and the influx of promotions and posts can make it difficult for startups or beginners to stand out in the digital sphere.

So if you are willing to spend a little bit of money, it is worth looking at digital advertising — whether on social media, on Google, or on other websites — to make sure your business gets in front of the right audience. With any of these digital advertising options, you will be able to choose the right keywords, target your specific audience, and hone those prospective customers. They most likely want what you are selling.

You can use digital advertising along those lines to target customers in your local area, within a specific age group, in a niche market, and more. For example, if you decide to advertise on Facebook, you will be able to use the Facebook Ads platform — which allows you to get very granular about where your ads are placed and who is seeing them.

8. Spend smart

As we mentioned throughout this guide, investing in low-cost, free digital marketing tips can be helpful, especially when you are just starting. While marketing is critical to attracting and attracting customers at this point, it can be not easy to devote a massive budget to these efforts.

It is therefore essential to create a marketing and advertising budget — and as you draught this budget, you will want to think carefully about where you are spending your funds. Digital advertising, for example, can be a great way to reach your target audience, but this type of small business advertising costs money. It can quickly become expensive, especially if you don’t go about it in the right way.

9. Monitor your campaigns and adapt your strategy according to your lessons

Finally, perhaps one of the most significant of our top digital marketing tips is the last one: Do not be afraid of trial and error — monitor your digital marketing strategies and change or adapt them as necessary. It is essential to learn that not all of your tactics are going to be successful, but that does not mean you have failed — it just means you have found out what is not working.

To determine what works for your business, a large part of your online marketing efforts will involve testing and trying new things out.

10. The Bottom Line

When it comes to promoting your business online, these digital marketing tips should give you a headstart at the end of the day.

As we were saying do not forget that not all strategies are going to work for all businesses, so you should not be afraid to think outside the box and test something that you think your business will be successful with. Remember our final tip in the same way — and do not be afraid to try something and scrap it if it does not work.

Digital marketing, and the digital landscape in general, is continuously changing so that your strategies can change too.

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