Top Digital Marketing Strategies for Tech Companies in 2021

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You know how sudden the shifts in the world of technology are. To give your customers goods or services capable of solving their needs, adapting to these advancements is necessary. Similarly, both the desires of your target audience and the developments in digital media must fit into your marketing plan. It is not just about using creative advertising techniques, but those that are very beneficial for your company.

Working on the following pillars of marketing for technology companies is vital for next year. Not just to take advantage of the tools available to develop useful marketing strategies but also to concentrate efforts on those pillars that help you meet the 2021’s goals you have set.

1. A website focused on the  conversion process

Several businesses are searching for a creative website with an appealing design that gives the user a feeling of creativity due to web design advancements. This is characteristic of some technology companies that relate the new trends in web design to the idea of selling innovation, especially among B2B companies that want other companies searching for technical solutions to see the ‘passion’ for innovation.

A dynamic web design can be extremely appealing to consumers, but it can entail the loss of several conversion possibilities in some situations. Why is this happening? Since aesthetics over utility is prioritized by some websites. Initially built for aesthetic purposes, a dynamic website would surprise users on their first visit to the website. Suppose this complex website does not make it easy for the user to navigate and does not quickly access information that might be of interest. In that case, the website is a simplistic showcase for the target audience.

If there is a complicated display or navigation of the sites where you provide useful content for online users, the conversion process would be more complicated – and they might choose to exit the website in a few seconds.

If you are considering a new template for your website, take web design trends for next year into account, and research the ease of browsing your website. Studying the important conversion points on your website is essential, so all the components present on your website help you to direct the user to reach them. Thus, it will maximize lead generation.

2. For instant interaction, chatbots are a must!

It takes much longer to complete the closing process of a transaction today – particularly for B2B customers. It can take days or even weeks for your leads to create the first contact with your team – they are worried about recruiting goods or services in their business that require more losses than profits. So, without suggesting a highly commercial first touch, how will potential clients be contacted?

The chatbots allow concerns or questions to be answered that do not yet require a high interest in purchasing but can assist the potential customer in their progress towards closing the purchase.

The chatbots allow your team to have short, immediate conversations to answer the users’ questions that may not be answered via the content on your website.

To respond to instant messages, it is not even necessary for your team to always be present. More businesses apply AI in their chatbots, configuring them with the most common questions posed by the target audience. The automation of a chatbot enables you to respond simultaneously to more than one user online. An automated response system can be developed based on your responses, so the most prepared leads are the ones that need your sales team’s attention.

The chatbots allow your team to have short, immediate conversations to answer the users’ questions that may not be answered via the content on your website.

To respond to instant messages, it is not even necessary for your team to always be present. More businesses apply AI in their chatbots, configuring them with the most common questions posed by the target audience. The automation of a chatbot enables you to respond simultaneously to more than one user online. An automated response system can be developed based on your responses, so the most prepared leads are the ones that need your sales team’s attention.

According to a Salesforce survey, fifty-one percent of people using AI chatbots believe that their questions have been efficiently overcome. The fusion of the chatbot feature with AI thus improves the website’s user experience, as well as the use of your team’s time and resources. Furthermore, Salesforce points out that chatbots are also a beneficial method for collecting more user knowledge about their attitudes as users and the content that attracts them.

3. Content Marketing

Nowadays, to attract the tech target audience, the content is a must. Potential customers need credible sources of knowledge for a topic where so much educational content is needed. Customers need sources that direct them to find real solutions for their business interests through their quality content. An excellent way to differentiate yourself from your competition is to become a technology source in your field. You can share your expertise and experience with your audience through useful content (blog posts, e-books, surveys, studies..).

Knowing the current interests and needs of your prospective clients, on the one hand, is essential. Not just to pick the keywords to carry your website organic traffic, but also to know what content you are going to give to your audience – and how you are going to offer it. Because each customer category has distinguishing characteristics, each community of potential customers needs to develop a given content framework. Creating style guides is one way of enhancing the content development process.

4. User search trends

AI technologies have so much strength that they have also affected the way users perform their Google searches. As a result of AI’s birth, such as Siri, Cortana, or Alexa, and even voice assistance applications, the giant search engine makes voice searches. Although Google has adapted to users’ searches through their smartphones, it is also necessary to reach potential customers with voice assistants.

It is crucial to consider the developments in voice searches during 2020 if your technology is a B2C. If your website has an SEO system that focuses on mobile searches, maybe one way to separate yourself from your competition is to start applying the possible searches that your prospective customers conduct through their voice assistants. Thus, on both search routes, your audience can find your website.

5. Personalization In email marketing

The user is aware that hundreds of thousands of users on the network are targeted by businesses. However, rather than receiving generic and commercial newsletters, the customer tends to prefer a customized experience. If the lead is interested in a type of product or service, only details relevant to it will help obtain it.

The user is very cautious about sharing their details because they do not want to see their inbox full of emails with data that does not add value. However, if the user knows that content adapted to their needs will be obtained, they will have no problem sharing their contact information.

6. Marketing actions in a single platform

Multiple online marketing tools (CMS, CRM, email marketing, etc.) are currently available, but these tools are typically different. Although it does not seem like a problem initially, the information is handled differently by each program. This means that the information received would not allow a full review of marketing campaigns’ effects to have client information spread on several different platforms.

A solution to address this situation is a place that puts together all online marketing needs in one place. A portal that fulfills all digital marketing domains so that all the marketing needs of each segment are stored in the same place. This would make it easier for your business to review all the details because no data in either phase would be lost. Your workers can then evaluate the effects of their activities in detail and start improving efforts that improve your company’s success.

All these tactics you carry out over the next year and in the coming years can be enhanced by hiring reputed digital marketing for your business success. Why wait for more? Go and start doing your happy dance!

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