Top 7 Marketing Strategies for Software Development Firms In 2020


Whether you want to boost your marketing tactics as a software developer or seek the right place to start a business, the strategies offered in this reading could indeed be useful for your business.

With a high demand for software development, this industry’s competition is fierce. It is getting harder and harder to attract the target audience, mainly if you are a small startup.

That is why software developers spend an immense amount of time implementing marketing research and strategy. Whether you want your plan to be buffed up or looking for an excellent place to start, the information below can be useful.

1. Invest in inbound marketing collateral

Your online presence will help drive your inbound marketing efforts via a great website and social media.

Instead of paying sales representatives to make cold calls and relying on a prospect’s rare response, successful software businesses rely on their inbound marketing presence to bring them qualified leads.

It is a much more effective method of doing business, which should be done by all startups. Lean operations mean leveraging SEO’s automation capabilities at the forefront of efforts in an inbound marketing campaign.

With SaaS SEO services leading the charge, practicing an inbound marketing strategy delivers value to visitors. It also helps to create a scalable, long-term marketing funnel that generates real revenue.

2. Value-driven email marketing campaigns

How about a newsletter with an email? As long as you are doing it the correct way: do not spam, give value.

To share the good news about your business, use your core clients. At the bottom of each newsletter, include social sharing buttons so that your readers can share them in any social media channel they like, and watch your contact database grow.

Do not bombard your leads with this while you want to share industry news, product updates, and occasional promotions.

Use drip sequences to drive the lead to download another content offering or view a demo video of your software if you want to email marketing campaigns for leads.

3. Keyword Rich + Page Supporting Blog Content

Are you writing internally linked consistent content to your core site pages (check out the internal links you are reading in this post!)? Blogs are a critical way of driving qualified traffic from many sources to your site.

It is one of the best investments of your time because your blog posts will begin to rank for high-value keywords with the right promotion on social media and proper page optimization. Don’t forget to use your blog as a forum for how great your business is, but rather to share valuable trouble-solving information.

Try to do some interviews in your industry with thought leaders, or feature a tactic you use to grow your own business. If you are not convinced of a blog’s value, read our article on why blogging is a good SEO best practice that will change your mind!

4. PPC and Display Advertising

One of the easiest and most cost-effective marketing strategies for new software companies is buying visits to your site rather than earning them organically. Bidding for ad placement in search results is one of the most popular forms of PPC advertising.

Take your time to research the right keywords, choose those words, place them in a well-organized campaign if you will use this strategy, and then set up PPC landing pages optimized for converting those visitors to leads.

5. Invest in Your Thought Leadership

It is a helpful way to drive business by using your website as an educational tool because it provides valuable information to your viewers while simultaneously building your brand authority. To get even more readers checking out your company, you can also link a YouTube channel to your site or share it in your email newsletter. Keep the data relevant and brief, no matter what way you go, so as not to bore your potential customers.

6. Keep Your Marketing Tactics Humble

It turns off people and makes you look arrogant, so be careful not to over-market yourself. While setting a precedent for thought leadership in the marketplace is essential, individuals will be turned off to the company if you overdo it.

We recommend that someone on your team who is intimately aware of the voice your content needs should have a triple check of any piece of content to be released.

7. Publish New Marketing Content Consistently

Keeping you and your team on the schedule is critical to software startups’ marketing success by regularly publishing new content. Try using a content calendar which, with a simple Google search, is free and easily accessible.

You can also invest in AirTable, HubSpot, CoSchedule, or Curata software. It is essential to remain consistent in publishing new content, no matter what route you choose. Search algorithms love new content from Google-it keeps people involved with your website, which they know adds more value.

Whenever you add more value to your website’s perception of Google, the better you will rank.

What other tactics or ideas have you tried implementing at your software startup? Let us know in the comments below…

Leave a Reply

Your email address will not be published. Required fields are marked *