How Machine Learning Supports Business Growth in 2021


Machine learning is a modern tech miracle. It enables businesses to achieve a broader range of goals without any hardships. From task automation and better operational efficiency to improved customer engagement and experience; ML easily helps to cover all these on the go!

Advanced analytics was one of the most favoured use cases, according to the survey data described below. Forecasting and fraud prevention came in second and third, respectively. Although the data is viewed through a narrower lens, it is evident that the size of a firm has a significant impact on the strategies used, with larger companies focusing more on automating all elements of the organisation to some extent. 

A significant boom in machine learning has been fueled by rising data volumes, easy data availability, cheaper and quicker computational processing, and affordable data storage. Consequently, organisations may now profit from understanding how to apply machine learning in their processes and implement it into their operations.

10 Business Advantages of Machine Learning

Machine learning aids in the extraction of useful information from a large amount of raw data. If done correctly, machine learning may be used to solve a wide range of business challenges and forecast complicated customer behaviour. Cloud Machine Learning platforms have also been developed by major technology companies such as Google, Amazon, Microsoft, etc. Here are a few of the most crucial ways that machine learning can aid your company:

1. Prediction of Customer Lifetime Value

Predicting client lifetime value and customer segmentation are two crucial issues that marketers confront today. Nowadays, companies have access to vast amounts of data that can be leveraged to generate actionable business insights. For example, businesses can use machine learning and data mining to forecast customer behaviour and purchase trends and send the best possible offers to particular customers based on their browsing and purchase histories.

2. Predictive Maintenance

Manufacturing companies practice preventive and corrective maintenance regularly, which is often costly and inefficient. Companies in this sector can now use ML to discover meaningful insights and patterns hidden in their factory data, thanks to the advent of machine learning. Predictive maintenance reduces the chance of unexpected breakdowns while also avoiding unnecessary costs. Historical data, a workflow visualisation tool, a flexible analysis environment, and a feedback loop can all be used to create ML architecture.

3. Removes the need for manual data entry

Duplicate and inaccurate data are two of the most severe issues facing today’s businesses. Manual data entry errors can be significantly reduced using predictive modelling algorithms and machine learning. By utilising the newly discovered data, machine learning programmes improve these processes. As a result, employees can use the same time to complete tasks that add value to the company.

4. Spam Detection 

Machine learning has long been used to detect spam. To filter out spam, email service providers previously relied on pre-existing rule-based techniques. On the other hand, spam filters are now developing new rules to detect spam and phishing messages using neural networks.

5. Product Recommendations

Unsupervised learning is beneficial to the development of product-based recommendation systems. For example, machine learning is now used by most e-commerce platforms to make product recommendations. Here, machine learning algorithms compare a customer’s purchase history with an extensive product inventory to uncover hidden similarities and group related products together. Customers are then recommended these products, which encourages them to purchase them.

6. Financial Analysis

ML may currently be applied in financial analysis thanks to large volumes of quantitative and accurate historical data. Portfolio management, algorithmic trading, loan underwriting, and fraud detection are areas where machine learning is already being employed in finance. Chatbots and other conversational interfaces for security, customer support, and sentiment analysis will be among the future applications of machine learning in banking.

7. Image Recognition

Image recognition, often known as computer vision, can extract numeric and symbolic information from photographs and other high-dimensional data. Data mining, machine learning, pattern recognition, and database knowledge discovery are all involved. Companies in various industries, including healthcare, cars, and others, use machine learning in image identification.

8. Medical Diagnosis

Using superior diagnostic tools and successful treatment strategies, machine learning in medical diagnosis has assisted various healthcare organisations in improving patient health and lowering healthcare expenses. It is utilised in healthcare to produce near-perfect diagnoses, forecasts readmissions, prescribes medications, and identify patients at high risk. These forecasts and insights are based on patient records and data sources, and the patient’s symptoms.

9. Enhancing Cyber Security

Because cybersecurity is one of the critical problems handled by machine learning, it can improve an organisation’s security. Ml enables new-generation providers to develop improved technology that can detect unforeseen threats fast and effectively.

10. Increasing Customer Satisfaction

Customer loyalty can be improved using machine learning, as well as a better customer experience. This is accomplished by assessing past call records for customer behaviour and accurately assigning the client’s request to the most appropriate customer service executive.

Why do Businesses Go for Machine Learning?

Each of the items listed above has a different value to a company. This could be due to its size, the diversity of its customer base or the number of time employees have ‘to spare.’ Organisations pressed for time, usually larger companies, rely on automated client interactions like chatbots and KYC and a strong desire for data.

When it comes to smaller businesses, where the human touch is essential and large amounts of consumer data are less important to the day-to-day operations, this viewpoint is not shared.

Machine learning is used by businesses to improve their productivity, and it is typically used as a stepping stone to scaling up because it offers numerous advantages:

  • Advanced analytics gives firms a new perspective on data that would otherwise be lost, offering up-to-date proof and allowing them to understand its workings and effects better.
  • Customer engagement becomes a priority as a result of forecasting. As a result, it increases sales and traffic, allowing a company to expand.
  • Fraud detection safeguards both the organisation and the customer, allowing for a mutually beneficial relationship to develop.
  • Customer service chatbots facilitate crucial interaction and communication while also providing customers with a sense of security.
  • Onboarding enables follow-ups, enhancing the consumer-business relationship’s strength over time.

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