A lot of moving parts make up the digital marketing. Using SEO, you can increase exposure and organic traffic, and create a brand through your presence in social media. Marketing automation will save you time and make the commitment more personalized. Managing PPCs on search engine results pages can mean “springing the rows.” Along with many others, these moving parts are constantly evolving as an emerging technology, strategies, and almost continuous Google and Facebook algorithm changes keep many digital marketing teams on their toes (including us!).
The digital marketing world is ever-changing. Below we detail the 6 best digital marketing trends for 2020 to help you stay ahead of the curve.
When digital marketing trends are out-of-date, you are restricting the brand in both scope and repetition. You may be blissfully unaware of emerging marketing trends, but it’s not your target customers — and your rivals. Therefore we have curated t
1. Shoppable posts (social commerce)
The digital marketing landscape is ever-changing. Below we detail the 10 best digital marketing trends for 2020 to help you stay ahead of the curve.
When digital marketing trends are out-of-date, you are restricting the brand in both scope and repetition. You may be blissfully unaware of emerging marketing trends, but it’s not your target customers — and your rivals. Therefore we have curated.
2. No-Click Searches also known as Snippet Included
Generally, you type your question into Google when you have a question, hit enter, and click on the article that best answers your question or gives you the details you need.
However, you have suggested the solution sometimes in a paragraph at the top of the result page. Such boxes, which in search engine results are called Position Zero, also come with an image and all the details you were looking for shown in an easy to discern box. You’ve got the response you need so you don’t have to click on an object. It is what is called a hunt for no-clicks.
The brands are bringing the chat to DMs in an attempt to get more intimate with consumers. Direct messaging is now one of the hottest digital marketing trends of 2020 as a way of streamlining customer support and assisting in sales.
Brands are creating stronger connections with their customers through messaging apps such as WhatsApp, Viber, and Facebook Messenger, or via private messages on social media such as Twitter or Instagram. Like the immediacy of a phone call, these sites provide the ease of email, all in an atmosphere that the user is already familiar with from talking to friends.
4. Sentiment analysis
Most of the human contact attempts to find out what they think the heck each other. And while hundreds of thousands of years of biological evolution have not helped us much to understand each other, we are still making progress after just a few years of machine-learning technology.
Analysis of emotions, or social listening, is the process of observing users’ and consumers’ responses to a product or service, usually on social media or other locations online. Online reviews and posts aren’t just an “I like/dislike this” black-and-white. There is a wide grey area of different degrees in between. Perhaps a consumer likes a whole product but one specific feature gets in the way. Perhaps the product is ok but not what they planned.
Tools for sensitivity analysis such as Critical Mention, Repustate, or Lexalytics show what people really think about your image. This data can then be used to fine-tune not only your products but also your sales, marketing, social media, and content strategies.
5. Visual search
Instead of typing a description into Google, users can now upload an image just from a picture and get details about an item. If they upload a picture of the plant, the search returns information about the species while a landmark image returns historical data. This returns identical goods when a consumer searches for a drug, and where to purchase them. Google Lens, Pinterest Lens, and associated search tools make a user camera a search bar.
How can visual search leverage your business? You can add high-quality branded images with specific keywords, incorporate an image search into your online inventory, and suggest advertising on this site (if your target audience uses Pinterest)
6. Online Reviews
Online reviews may make or break the ability of your company to attract new customers or customers. Although any business can speak about its goods or services, other customers should offer actual, objective feedback. Seeing several reviews from verified sources will differentiate your company from the competition and start building confidence before they even click on your website.
For a company to obtain the most valuable review is through Google Company. Those are the sources most reliable, they are the most available, and the Google Business listing enables people to call or visit the website.
Ready for digital marketing in 2020?
Paradoxically, the digital marketing trends are both more human and more automated. It seems like the general pull of digital marketing is moving in the direction of more personal relationships with more targeted niches, but automation and modern technologies are the means to make those connections. The center of digital marketing remains the same — getting people what they want, when and where they want it — and in 2020, technology is just opening new doors for you to get there.
So, are you ready to invest more in digital marketing for your company? Stay tuned with us and always be in the know zone!