The digital marketing landscape continues to grow, providing more options in a targeted shopping journey than ever to communicate with consumers. To build a plan to drive customer interest and eventually sales, the sound analysis provides insights into the coming year’s main ideas.
Digital marketing is an effective way for new platforms such as newsletters, social media advertising, and online dialogues to attract future and existing customers. It guarantees the smooth running of your organization and gives you exposure. It is cost-effective, and it is a measurable way for organizations to reach clients.
Developing a long-term digital strategy that involves multiple platforms to meet evolving consumer needs and desires is crucial for an organization’s success in 2021. It is all about meeting clients where they can hear the story of your brand. In the changing digital world, industries around the board are changing to meet revised e-commerce requirements.
Cynere’s team provides insight into digital and marketing key developments that they expect to influence the marketplace in 2021.
1) Improved search feature on the website and product details
Before making a purchase, customers spend more time online than ever researching products. To find new items, they rely heavily on information from search queries. Since they can not view, compare, or touch goods directly, offering a robust online presence, including product details and ratings and feedback, is even more critical for brands.
To ensure reliable, exact product and local pricing information are always available. Brands have to partner with local retailers so that customers can follow through with a purchase.
2) Prioritization of Smartphone functionality
It is now a given; brands must provide on-site and digital marketing platforms with a seamless mobile experience to meet the needs of more than 280 million projected smartphone users in 2021.
It is anticipated that mobile e-commerce purchases will account for 54% of all online sales, and shoppers will demand a smooth checkout experience. In 2021, secure click-and-collect pickup options and a range of payment methods are planned, such as online checkout and touchless mobile payments.
Search engines such as Google and Bing are continually upgrading their algorithms, rendering mobile-responsive websites important. If not, as they plan to shop, customers can not find a company’s website. Improved organic search through the optimization of search engines (SEO) is critical.
This requires robust explanations of goods that boost both customer service and SEO rankings.
3) prospects for Machine Learning (AI & AR)
The ability to enrich, quantify, and analyze information in real-time and monitor consumer habits through machine learning ensures that consumers can get the right digital content on their shopping journey at the right time.
Artificial Intelligence (AI) and Augmented Reality (AR) adds a new meaning to online and e-commerce interactions by delivering customized content, which improves conversions to sales possibilities. Programmatic advertising with real-time bidding would further increase the technology’s impact.
To satisfy their needs, live, automated chatbots will continue to provide more information and help direct customers to the right product. All this offers the help that the customer needs to construct even more meaningful contact profiles and improved chat interactions while creating data for the marketing team.
4) Data-driven insights and first-party data
AI technology is one way of gathering customer data to improve the user experience, but it is a duty to protect privacy through data collection. One of the main ways to create trust while also delivering a premium product is to ensure customer data is secure.
Google Tag Manager facilitates further customization of digital ads and ensures that users get the correct messages through their online experience. Email systems may help collect customer data and prolong the relationship after purchase by asking for feedback or product ratings. All this information then leads to demand volatility and digital spending, gaining high value.
The proprietary and validated SaaS platform of PowerChord syndicates the local information needed to maximize customer travel and increase local dealers’ sales opportunities.
5) Visual messaging does have an influence
For digital marketers, video marketing is expected to be the cornerstone in 2021, with visual commerce playing a more significant role in the shopping experience in 2021. To help create trust and provide motivation through DIY and how-to visuals, brands will have to engage customers through product videos.
As touchless shopping continues to deliver peace of mind, Visual Commerce will also be a 2021 shopping theme. Many companies would potentially view larger images and produce top-selling items with 360-degree imagery or videos. It can also build awareness and create a meaningful connection by repurposing user-generated content on product pages while keeping costs down.
6) Interactive social content and conversion from “anywhere.”
Although new social networks emerge worldwide, Facebook, Instagram, Twitter, Tumblr, LinkedIn, and Whatsapp are the top five social networking sites. The recommendation for social ads remains in 2021.
These channels are also customer service and ongoing interaction forums that enable companies to build an ongoing conversation with their customers regardless of where they are.
As customers study and then make purchases via social media, this link will provide a seamless shopping experience. Regardless of the social network, it is essential to have a way to shop and check out without jumping around to keep the customer interested in the same digital experience.
7) Voice search and commerce
It is becoming more popular to use voice-activated search via smart speakers from Amazon and Google, making mobile queries a robust lead generation method.
Users are more likely, according to statistics, to call the company, visit the website for more information, or visit the store in person. New studies also say that in 2022, voice-based shopping is predicted to leap to $40 billion.
8) Choices for mobile applications
We live in a world where social distancing makes it more popular than ever for customers to browse, buy, and connect with a company using quality mobile apps. The use of mobile apps has increased by 20% in 2020 and is projected to grow even more in the coming year.
Businesses can reduce costs through apps by reliably forecasting revenue from advanced orders while offering a seamless experience that contributes to business repetition. Users also buy a wider variety of products, especially when apps offer incentives for loyalty, product data, and push notifications when a user is physically nearby.
9) Digital messaging based on values
Value-based marketing may play a more significant role in shaping customer preferences in 2021, following a turbulent political season. Consumers are more likely to buy from brands that align with their values.
Communications that range from health and safety focus, eco-friendly/green programs made in America, or even e-commerce messages such as “curbside pickup” or “online purchase, in-store pickup” may be of interest customers.
Where are you going to go from here?
While these digital marketing trends do not reflect a complete list, when preparing your 2021 marketing campaign, this is a great place to begin. By moving more resources to social media and local search, incorporating more customized and engaging content, and enhancing interaction within their customer-facing departments, most CMOs and marketing managers could enhance their chances.
While maintaining your hard-earned customer base, these eight main trends will help you increase your site traffic, generate more leads, and grow sales. They are also essential to understand digital marketing developments and how they can influence the more splendid competitive landscape.
Will you like a more comprehensive and customized strategy in 2021 to propel your business forward?
Contact our digital marketing team today and know what we can do together!